TUFR’s New Ambassadors: Nathan And Noah East

Father and son musicians, Nathan and Noah East, have become Turn Up For Recovery’s newest Ambassadors! TUFR Ambassadors believe music has the power to share hope, heal and change perceptions and want to help spread the awareness of recovery through music.

Turn up for Recovery is a charitable movement aiming to raise awareness of abstinence-based recovery, tackle the stigma of addiction and help make treatment affordable to people struggling with alcohol and drug addiction. The idea for Turn up for Recovery (TUFR) came to founder, Melia Clapton, while walking her dog. She wanted to tackle the stigma around addiction and alcoholism and raise awareness about the power of abstinence based recovery. It’s a topic very close to her heart, having supported family members throughout their recovery. Her vision is for an inclusive community of artists, music lovers and those affected by addiction coming together to have a good time, talk about recovery and raise money for others to get the help that they need at Crossroads Centre Antigua. Melia announced the movement in September 2019 during Eric Clapton’s Crossroads Guitar Festival. It has been gaining momentum ever since and will have a significant presence at the 2023 event.

Nathan and Noah will support Turn Up For Recovery at Eric Clapton’s Crossroads Guitar Festival this weekend in Los Angeles. They will perform together on the festival’s Village Stage. Nathan, of course, will also appear on the main stage with Eric.

About Nathan East:
Born in Philadelphia and raised in San Diego, Nathan’s musical education began in seventh grade when he began studying cello. At 14, he switched to bass and never looked back. A founding member of the chart-topping contemporary jazz group Fourplay, Nathan was 16 years old when he got his first break and found himself on the road with Barry White. The next time the phone rang, Quincy Jones was on the line. The calls kept coming and for the last forty years, he has been churning out hit songs with artists as legendary as George Harrison, Michael Jackson, Phil Collins, Whitney Houston, Beyoncé, Barbra Streisand and Stevie Wonder. Nathan first worked with Eric Clapton in the studio in 1984. In 1986, he joined Eric’s band and has worked with the legendary guitarist since that time, except for a few short hiatuses.

About Noah East
Noah East is an accomplished touring and session pianist and organist, displaying exceptional talent from the age of four, when he began playing the piano after his parents discovered that he had perfect pitch. At just 13, he made his professional debut as a featured keyboardist on his father Nathan East’s Grammy-nominated solo album. His musical journey has taken him to prestigious venues and educational institutions worldwide including the Kawasaki Jazz Festival in Japan, the iconic Tokyo Blue Note Jazz Club, the Long Beach Jazz Festival and recently, the Laguna Festival of Arts.

In 2022, Noah graduated from UC Berkeley’s Haas School of Business, adding an academic achievement to his impressive musical career. Currently, he and his father Nathan are collaborating in the studio recording new music for their upcoming duo album.

Both nights will be available worldwide on Pay-Per-View TV and Digital Streaming – CLICK HERE for details
Saturday, 23 Sept 2023 Arena / Los Angeles CA – Get Tickets
Sunday, 24 Sept 2023 Arena / Los Angeles CA – Get Tickets

For more information on the festival, please visit

CLICK HERE to visit Turn Up For Recovery’s Website

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