9 Oct 20
The 7″ single of Doyle Bramhall II’s “Be Here Now,” featuring Susan Tedeschi and Derek Trucks will be available for Record Store Day Black Friday on November 27th. All proceeds benefit Turn Up For Recovery, the charitable movement founded by Melia Clapton to offer hope and spread awareness of abstinence-based recovery through music.
Born out of Eric Clapton’s Crossroads Guitar Festival, Turn Up For Recovery aims to raise awareness of abstinence-based recovery, tackle the stigma of addiction and help make treatment affordable to people struggling with alcohol and drug addiction. All profits from “Be Here Now” will be donated to TUFR and their ongoing efforts to help provide those in need with treatment at Crossroads Centre Antigua, which provides medical, physical and psychological support in a safe environment.
Melia Clapton and Lisa Climie enlisted Doyle’s help during the coronavirus quarantine and asked if he would share a song with their organization. Doyle, who serves as an ambassador for TURF, said “I had recently recorded a song with Derek Trucks and Susan Tedeschi that I felt was very fitting for their movement which was raising awareness to people suffering from alcohol and drug addiction and to give solutions towards healing. Music is the messenger,” Doyle says. Adding: “The song I recorded is a mantra song that George Harrison wrote after reading Ram Dass’ book ‘Be Here Now’ which was a pivotal spiritual book written in 1971 that helped bring meditation and Indian spirituality to western society. It’s such great timing right now for the sentiment of the song and I hope it can be useful.”
Like Doyle, both Susan Tedeschi & Derek Trucks are TUFR ambassadors and loyal supporters of the organization: “Addiction is a tragedy that touches people in every corner of the world, in all walks of life. The fight against addiction requires all available resources and manpower to help people on their roads to recovery, regardless of wealth, status or creed. We’re proud to support the noble work of Turn Up For Recovery and we hope to see the stigma and scourge of addiction change for the better in this lifetime.”
Melia and Eric Clapton’s daughter, Julie Clapton, donated the artwork for the single to Turn Up For Recovery. She shared that the cover was ” inspired by the extremely moving and powerful message of the song accompanied by the spiritual element that flows throughout George Harrison music and is very relevant to recovery too. It was an honour to be asked and to be part of such an amazing project!”
“Be Here Now,” was released by Surfdog Records on all DSPs and streaming services in August to benefit Turn Up For Recovery. A music video – which you can watch below – coincided with the song’s release. Now, this very special track will have a 7” physical release for Record Store Day Black Friday on November 27th which will also aid the organization.
Get the digital version of the “Be Here Now” charity single HERE
Participating Record Store Day Black Friday Retailers can be found HERE