News

Eric Clapton Launches Signature T-Shirt With Hard Rock Cafe

12 Mar 04

Signature Series T-Shirt available for a Limited Time at Hard Rock Cafe Locations

Hard Rock Cafe International announced its newest Signature Series T-Shirt designed by Eric. The T-shirt, #20 in the Signature Series, features the image of a golden sunburst and is available now for a limited time at Hard Rock Cafe locations in Europe, the U.S. and Canada and online. The shirt was unveiled at a press conference with Eric at the London Cafe today, Friday March 12.

Sales of the T-shirt will benefit the Crossroads Centre Antigua – a non-profit centre set up in 1997 – that provides treatment and education to the chemically dependent person, those with compulsive addictive behaviors, their families and significant others. The shirt will raise much-needed funds for scholarships for local people.

"Crossroads is like no other treatment center. It is the perfect place to begin the road of recovery and utilizes a combination of effective therapies to address addiction and recovery, while capturing the spiritual serenity that many have found unique to Antigua. Within the serene, healing atmosphere individuals participate in a structured 29-day residential 12 step based program that allows clients to experience a whole person wellness approach to recovery" – Eric Clapton.

More information about the Crossroads Centre Antigua is available at crossroadsantigua.org.